Posts Tagged ‘Search Engine Optimization

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Pay Per Click (PPC) Marketing: The Importance of Your Landing Page

Pay Per Click (PPC) marketing can be an effective way to reach out to an actively ‘listening’ audience that’s searching for your product or service, but it’s important to have a solid foundation for your website before investing in a PPC campaign.  For PPC marketing to be effective, several key steps need to be taken. … Read More »

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Search Engine Optimization (SEO) & Blogs

As website owners continue to increase their knowledge about SEO and the landscape becomes increasingly competitive for key search words in your industry, it is important to be aware of all the techniques and tools available to help increase your page rank and search results. Blogs can be a wonderful tool to use as an… Read More »

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SEO Basics: Header Tags

In our series of blog entries discussing Search Engine Optimization (SEO), we are discussing a variety of basic tips you should be aware of to set a strong foundation for your SEO strategy.  This entry will focus on using headers within your content to improve your SEO. What is a Header Tag? A header tag is the… Read More »

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SEO Basics: The Title Tag

Even if you can’t break down the entire google, yahoo or bing algorithms for how they determine overall rank on their respective search engines, you can still learn some of the basics of how to follow best practices for Search Engine Optimization (SEO) on your website.  We’re not guaranteeing that these basics will get you… Read More »

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SEO: What is it?

In the world of web, the acronym SEO stands for Search Engine Optimization.  Wikipedia defines the term as “the process of improving the visibility of a web site or a web page in search engines via un-paid (‘organic’ or ‘algorithmic’) search results.”  In other words, SEO is a collection of methods used to move (or… Read More »

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