Posts Tagged ‘PPC


Pay Per Click (PPC) Marketing: The Importance of Your Landing Page

Pay Per Click (PPC) marketing can be an effective way to reach out to an actively ‘listening’ audience that’s searching for your product or service, but it’s important to have a solid foundation for your website before investing in a PPC campaign.  For PPC marketing to be effective, several key steps need to be taken. … Read More »

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The Biggest Benefits of PPC (Pay Per Click) Advertising

Small startup investment You pay for what you get. You only have to pay each time someone actually clicks on your ad, not each time the ad is shown (impressions). Some services may require a small initial fee to set up an account (google AdWords is free). Advertising with limited budgets With PPC, you can limit… Read More »

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