Tracking Web Traffic: Setting up Google Analytics

If you, your business, or your organization has a website, one of the best free tools you can equip yourself with is Google Analytics.  The tool is easy to install and provides a wealth of great information about the traffic (coming and going) on your website.  Contrary to the old ‘hit counters’ with little useful… Read More »

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Don’t Dump Your Website!

Social Media is all the rage these days for small and mid-sized businesses. However, do not fall victim of stepping over a dollar to pick up a quarter. While it makes sense for your business to develop a Social Media Strategy, it cannot be to the detriment of your traditional website. A recent post on… Read More »

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SEO: What is it?

In the world of web, the acronym SEO stands for Search Engine Optimization.  Wikipedia defines the term as “the process of improving the visibility of a web site or a web page in search engines via un-paid (‘organic’ or ‘algorithmic’) search results.”  In other words, SEO is a collection of methods used to move (or… Read More »

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