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Understanding Google Analytics: Map Overlay

In the fourth part of our series: Understanding Google Analytics, we will define and discuss the various statistics available via the Map Overlay section of Google Analytics.  Additional details on this content can be found by researching the support documentation provided on the Google Analytics website. The Map Overlay section is a wonderful tool to understand the (location) demographics of… Read More »

Small Business Tips: Benefits

You win with people! As a small business, it is more important than anything… and attracting / retaining the right personnel the strongest component. Certainly, the culture at your work place and the financial compensation has a large part in both attraction and retention. However, the benefits that you offer as a small business will… Read More »

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Word of Mouth Marketing: Thank You!

Two simple words “Thank You” is a lost art these days for most small businesses. As we have become more efficient with our communications online or through text, many businesses have dropped the ball when it comes to a good old fashion Thank You Card. In our experience, a hand-written Thank You note is something… Read More »

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Advertising: Promotional Items

Promotional items come in all shapes and sizes. This time of year, many companies look for creative ways to acknowledge and thank their clients by sending them a small gift of appreciation. We have all seen the Corporate Calendar and the Logo Pen. However, there are so many items out there these days that it… Read More »

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Creating a Checklist for the Launch of your Web Site: Content Check

Our team has created a checklist of items we follow each time we launch a website to ensure we follow best practices for each of the sites we release.  While there is some variation based on the type of site we are working on, the items on our launch checklist are applicable to most of… Read More »

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Customer Service: Remember Me?

The end of the year is always a good time to take inventory of your business. One element that should be paid close attention to is your customer service. As businesses grow and continue to evolve / change and re-define themselves, one thing needs to remain a focus… THE CLIENT! Most companies spend time creating… Read More »

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Understanding Google Analytics: Mobile

In the third part of our series: Understanding Google Analytics, we will define and discuss the various statistics available via the Mobile  section of Google Analytics. All of this content can be found by researching the support documentation provided on the Google Analytics website. Now more than ever, more people are accessing websites via phones and other… Read More »

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SEO Basics: Navigation / Links

In our series of blog entries discussing Search Engine Optimization (SEO), we are discussing a variety of basic tips you should be aware of to set a strong foundation for your SEO strategy.  This entry will focus on using your navigation and links as part of your search optimization strategy. Site Structure Too often, when websites are… Read More »

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Small Business Tips: Banking

As a small business, we aim to create efficiencies where we can. That is why it is important to find the right vendors for everything from Human Resource Management to Payroll. When we first started m2 marketing, we opened up a business checking account at a local branch office and then got back to business… Read More »

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Common Hosting Terms: What You Need to Know

In the wide world of web terminology, sometimes it’s hard to follow all of the jargon.  We’re trying to build a library of posts that help you cut past the extras and get down to the terms you actually need to know to help make decisions (or changes) for your website. We’ve compiled a short… Read More »

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