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Small Business: Document Library

As a small business, you know the value of having information at your finger tips (i.e. – proposal templates, a sales sheet, product pricing, logos, images, contracts, etc.). This information needs to be readily accessible AND consistent across your company. A document library is one of the best ways to effectively keep your employees on… Read More »

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Search Engine Optimization (SEO) & Blogs

As website owners continue to increase their knowledge about SEO and the landscape becomes increasingly competitive for key search words in your industry, it is important to be aware of all the techniques and tools available to help increase your page rank and search results. Blogs can be a wonderful tool to use as an… Read More »

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Time Management: Email

If you are like most people who fight “The Battle the Bulge” of your Inbox, 2011 needs to be the year that you take back control of the insanity better known as email! There is nothing better than ending the work day with a clean Inbox. Now I know what you’re thinking, that’s impossible! However,… Read More »

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Small Business Tips: The Company Newsletter

Here we are in 2011 and it is most likely the case that you have seen a newsletter generated for your benefit. These newsletters show up from all categories of businesses… Legal newsletters, Financial newsletters, Country Club newsletters, Educational newsletter, Health Care newsletter, Government newsletter, Community newsletter, and the list goes on and on! With… Read More »

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Web Terms: SSL Explained

In the world of web, there are all kinds of acronyms and new words that many aren’t familiar with – especially if they’re on the other side of the table from the developer.  Our series of posts (to come) will take some common web terms and break them down for those of you looking to… Read More »

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Best Brochure Designs

When it comes to collateral materials or leave behind pieces, most companies are most familiar with a basic brochure. However, there are many different ways to create a brochure for your business as they come in all shapes and sizes. So, it is important to understand the differences in brochure designs and identify what your… Read More »

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Important Questions to ask your Potential Web Designer / Web Developer

Based on one of our previous posts, “The True Cost of a Free Website“, we recommend seeking a professional web developer / designer or web firm to help you create your website… it will save you time, frustration, and often times money in the end. So how do you go about finding a good developer? … Read More »

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Small Business Tips: Business Card Basics

Okay, I understand that V-Cards are popular and that no one keeps a rolodex anymore. However, having a business card is still an essential component to your marketing mix of collateral materials. Below are the top reasons for having a business card. 1.)   Brand Awareness With two sided business cards, you will have twice the… Read More »

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The True Cost of a Free Website

When people ask us who our biggest competitors are, I often tell them, ‘Our biggest competitor is typically a friend, or an acquaintance who offers to do projects for free or at a greatly reduced cost.’  Unfortunately, these projects often end up costing the client more in the long run than if they had hired… Read More »

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Customer Service: New Year, Same Old Service?

As you get ready to take on the new year, make sure you take the time to reflect back on the level of customer service that you have been offering to your clients. Far too often, small businesses claim to have superior customer service but fall short of actually standing out from their competition. But… Read More »

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