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Small Business Tips: Narrow the Recruiting Field

As a small business owner, time is precious, so time spent away from activities that directly affect the bottom line has to be minimized.  Don’t get me wrong – recruiting is one of the most important parts of running a business.  Without the right people in the right places, the business won’t survive.  However, there… Read More »

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Web App vs. Downloadable App: Branding

Through a series of different posts, we’re going to compare and contrast web applications vs. downloadable (native) applications to help you determine which solution is the right solution for your next app.  Today, we’re going to focus on  branding. Web Applications With web applications, including your brand on the users phone is much more limited. … Read More »

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Web App vs. Downloadable App: Performance

Through a series of different posts, we’re going to compare and contrast web applications vs. downloadable (native) applications to help you determine which solution is the right solution for your next app.  Today, we’re going to focus on the issue of performance.  Never before have people been so impatient or so focused on instant gratification. … Read More »

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Web App vs. Downloadable App: Compatibility

While downloadable apps for phones and tablet are all the rage, there are still plenty of reasons why a web application may be more suitable for the functionality you want to provide.  Through a number of posts, we’re going to compare and contrast the benefits of each to help you determine which solution is the… Read More »

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The Never-ending Project…

Okay… I know you have all been there. You work hard to sell a product / service to a prospect and then the day comes when they finally sign on the dotted line! YES, right?? Well, most of the time. However, you may encounter (from time to time) a project that seemed painless and exciting… Read More »

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The Biggest Benefits of PPC (Pay Per Click) Advertising

Small startup investment You pay for what you get. You only have to pay each time someone actually clicks on your ad, not each time the ad is shown (impressions). Some services may require a small initial fee to set up an account (google AdWords is free). Advertising with limited budgets With PPC, you can limit… Read More »

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Small Business Tips: Creating a Systematic Process for Resume Reviews

One of the hardest things to do as a small business is find time to recruit new talent for your business.  While staffing companies are an option, the cost of utilizing their services can be equally as difficult to handle in a small firm.  With the number of qualified (and sometimes unqualified) applicants growing, it… Read More »

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Preparing for Your New Website: Part III – Content

Before work begins on your website, it is important to do some pre-work to help make the design / development process more effective and efficient.  After documenting your goals and identifying your technical considerations, the next step in the process is to organize the content to be used in your website. Current Content Inventory If… Read More »

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Preparing for Your New Website: Part II – Technical Considerations

Before work begins on your website, it is important to do some pre-work to help make the design / development process more effective and efficient.  After reviewing (and hopefully documenting your goals), it’s important to review the technical considerations.  The answers to the following questions will help the web development firm working on your website… Read More »

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Does Your Company Have iPad Envy?

As the world continuously changes, it makes sense for your business to stay ahead of the technology curve – or at least understand where things are going. Currently, the iPad (or tablet) is generating all kinds of buzz… from hospitals to airline pilots, the apps that can be used on the iPad are increasingly becoming… Read More »

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