Web Development

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Top 5 Google Analytics Statistics

We’ve all heard the saying, ’you get what you pay for’, so it’s nice to find something valuable for free.  That’s exactly what you’ll find with Google Analytics, a free tool that provides a host of valuable information about traffic on your website(s).  With the amount of information available, the toughest part is sorting through the… Read More »

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Top 5 Reasons to add E-Commerce to your Website

As the web continues to evolve, more and more users (of the web) enjoy having the ability to conduct their transactions online via trusted websites.  These users aren’t the only ones that have to benefit from the convenience of e-commerce – business owners can benfit from allowing their clients / customers to do business with them… Read More »

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Now may be the time for an Admin Tool

Promoting your product or service via your website is a fundamental principal that all businesses should adhere to. However, the rapid pace at which your product and/or service evolves makes it more important today that ever to have the ability to tweak your product offering online in order to stay current. The best way to… Read More »

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The Benefits of Revamping (or Redesigning) your Website

As m2 marketing is in the end-planning stages of redesigning our own website, we’ve approached some of our existing clients about the need for a tuneup on their own website.  With limited marketing budgets, it’s important to understand why you should revamp your website.  In today’s entry, we’ll explore the benefits of doing so. Improved… Read More »

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Web App vs. Downloadable App: Branding

Through a series of different posts, we’re going to compare and contrast web applications vs. downloadable (native) applications to help you determine which solution is the right solution for your next app.  Today, we’re going to focus on  branding. Web Applications With web applications, including your brand on the users phone is much more limited. … Read More »

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Web App vs. Downloadable App: Performance

Through a series of different posts, we’re going to compare and contrast web applications vs. downloadable (native) applications to help you determine which solution is the right solution for your next app.  Today, we’re going to focus on the issue of performance.  Never before have people been so impatient or so focused on instant gratification. … Read More »

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Web App vs. Downloadable App: Compatibility

While downloadable apps for phones and tablet are all the rage, there are still plenty of reasons why a web application may be more suitable for the functionality you want to provide.  Through a number of posts, we’re going to compare and contrast the benefits of each to help you determine which solution is the… Read More »

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Preparing for Your New Website: Part III – Content

Before work begins on your website, it is important to do some pre-work to help make the design / development process more effective and efficient.  After documenting your goals and identifying your technical considerations, the next step in the process is to organize the content to be used in your website. Current Content Inventory If… Read More »

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Preparing for Your New Website: Part II – Technical Considerations

Before work begins on your website, it is important to do some pre-work to help make the design / development process more effective and efficient.  After reviewing (and hopefully documenting your goals), it’s important to review the technical considerations.  The answers to the following questions will help the web development firm working on your website… Read More »

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Do I Need a Database for my Website?

In its simplest form, a database can be defined (as it is in Wikipedia) as ‘a collection of data for one or more uses.’  Envision an excel spreadsheet with named tabs, defined columns & cell formats, and you’re halfway to understanding what a database might look like (in terms of its content). So why would… Read More »

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