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Mobile Marketing & Consumer Trends

International Data Corporation (IDC), a premier global provider of market intelligence and consumer technology markets, predicts that over 1 billion mobile devices will be accessing the internet by the end of 2011 (compared to 1.3 billion PCs). According to Karsten Weide, research vice president of Media and Entertainment at IDC, “soon, more users will access… Read More »

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Top 5 Google Analytics Statistics

We’ve all heard the saying, ’you get what you pay for’, so it’s nice to find something valuable for free.  That’s exactly what you’ll find with Google Analytics, a free tool that provides a host of valuable information about traffic on your website(s).  With the amount of information available, the toughest part is sorting through the… Read More »

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Annual Domain Renewals: Beware of Unsolicited Letters

In the world of business, there are plenty of scams and bad business you need to be aware of.  If you own a website and the domain is registered with your company (or your personal) address, you are likely to receive a letter close to the time of your renewal date informing you that your… Read More »

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Top 5 Reasons to add E-Commerce to your Website

As the web continues to evolve, more and more users (of the web) enjoy having the ability to conduct their transactions online via trusted websites.  These users aren’t the only ones that have to benefit from the convenience of e-commerce – business owners can benfit from allowing their clients / customers to do business with them… Read More »

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Now may be the time for an Admin Tool

Promoting your product or service via your website is a fundamental principal that all businesses should adhere to. However, the rapid pace at which your product and/or service evolves makes it more important today that ever to have the ability to tweak your product offering online in order to stay current. The best way to… Read More »

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The Benefits of Revamping (or Redesigning) your Website

As m2 marketing is in the end-planning stages of redesigning our own website, we’ve approached some of our existing clients about the need for a tuneup on their own website.  With limited marketing budgets, it’s important to understand why you should revamp your website.  In today’s entry, we’ll explore the benefits of doing so. Improved… Read More »

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Web App vs. Downloadable App: Branding

Through a series of different posts, we’re going to compare and contrast web applications vs. downloadable (native) applications to help you determine which solution is the right solution for your next app.  Today, we’re going to focus on  branding. Web Applications With web applications, including your brand on the users phone is much more limited. … Read More »

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Web App vs. Downloadable App: Performance

Through a series of different posts, we’re going to compare and contrast web applications vs. downloadable (native) applications to help you determine which solution is the right solution for your next app.  Today, we’re going to focus on the issue of performance.  Never before have people been so impatient or so focused on instant gratification. … Read More »

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Web App vs. Downloadable App: Compatibility

While downloadable apps for phones and tablet are all the rage, there are still plenty of reasons why a web application may be more suitable for the functionality you want to provide.  Through a number of posts, we’re going to compare and contrast the benefits of each to help you determine which solution is the… Read More »

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Preparing for Your New Website: Part III – Content

Before work begins on your website, it is important to do some pre-work to help make the design / development process more effective and efficient.  After documenting your goals and identifying your technical considerations, the next step in the process is to organize the content to be used in your website. Current Content Inventory If… Read More »

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