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Small Business Tips: Narrow the Recruiting Field

As a small business owner, time is precious, so time spent away from activities that directly affect the bottom line has to be minimized.  Don’t get me wrong – recruiting is one of the most important parts of running a business.  Without the right people in the right places, the business won’t survive.  However, there… Read More »

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Understanding Google Analytics: Map Overlay

In the fourth part of our series: Understanding Google Analytics, we will define and discuss the various statistics available via the Map Overlay section of Google Analytics.  Additional details on this content can be found by researching the support documentation provided on the Google Analytics website. The Map Overlay section is a wonderful tool to understand the (location) demographics of… Read More »

Small Business Tips: Benefits

You win with people! As a small business, it is more important than anything… and attracting / retaining the right personnel the strongest component. Certainly, the culture at your work place and the financial compensation has a large part in both attraction and retention. However, the benefits that you offer as a small business will… Read More »

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Consistent Collaterals

Your marketing materials leave behind the image of your business well after the initial meeting is over. That is why it is important to have a consistent look with all of your collateral materials. After you consult a professional designer who assists in your initial collateral designs, make sure you ask to have a “marketing… Read More »

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