Small Business

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Small Business: Document Library

As a small business, you know the value of having information at your finger tips (i.e. – proposal templates, a sales sheet, product pricing, logos, images, contracts, etc.). This information needs to be readily accessible AND consistent across your company. A document library is one of the best ways to effectively keep your employees on… Read More »

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Time Management: Email

If you are like most people who fight “The Battle the Bulge” of your Inbox, 2011 needs to be the year that you take back control of the insanity better known as email! There is nothing better than ending the work day with a clean Inbox. Now I know what you’re thinking, that’s impossible! However,… Read More »

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Small Business Tips: The Company Newsletter

Here we are in 2011 and it is most likely the case that you have seen a newsletter generated for your benefit. These newsletters show up from all categories of businesses… Legal newsletters, Financial newsletters, Country Club newsletters, Educational newsletter, Health Care newsletter, Government newsletter, Community newsletter, and the list goes on and on! With… Read More »

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Best Brochure Designs

When it comes to collateral materials or leave behind pieces, most companies are most familiar with a basic brochure. However, there are many different ways to create a brochure for your business as they come in all shapes and sizes. So, it is important to understand the differences in brochure designs and identify what your… Read More »

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Small Business Tips: Business Card Basics

Okay, I understand that V-Cards are popular and that no one keeps a rolodex anymore. However, having a business card is still an essential component to your marketing mix of collateral materials. Below are the top reasons for having a business card. 1.)   Brand Awareness With two sided business cards, you will have twice the… Read More »

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Customer Service: New Year, Same Old Service?

As you get ready to take on the new year, make sure you take the time to reflect back on the level of customer service that you have been offering to your clients. Far too often, small businesses claim to have superior customer service but fall short of actually standing out from their competition. But… Read More »

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Small Business Tips: Benefits

You win with people! As a small business, it is more important than anything… and attracting / retaining the right personnel the strongest component. Certainly, the culture at your work place and the financial compensation has a large part in both attraction and retention. However, the benefits that you offer as a small business will… Read More »

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Word of Mouth Marketing: Thank You!

Two simple words “Thank You” is a lost art these days for most small businesses. As we have become more efficient with our communications online or through text, many businesses have dropped the ball when it comes to a good old fashion Thank You Card. In our experience, a hand-written Thank You note is something… Read More »

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Customer Service: Remember Me?

The end of the year is always a good time to take inventory of your business. One element that should be paid close attention to is your customer service. As businesses grow and continue to evolve / change and re-define themselves, one thing needs to remain a focus… THE CLIENT! Most companies spend time creating… Read More »

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Small Business Tips: Banking

As a small business, we aim to create efficiencies where we can. That is why it is important to find the right vendors for everything from Human Resource Management to Payroll. When we first started m2 marketing, we opened up a business checking account at a local branch office and then got back to business… Read More »

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