Marketing

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Mobile Marketing & Consumer Trends

International Data Corporation (IDC), a premier global provider of market intelligence and consumer technology markets, predicts that over 1 billion mobile devices will be accessing the internet by the end of 2011 (compared to 1.3 billion PCs). According to Karsten Weide, research vice president of Media and Entertainment at IDC, “soon, more users will access… Read More »

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Update Your Collateral Material

Today, most businesses are trying to keep up with the latest online trends and focusing on adapting to the “next big thing” to attract customers to their product or service. While staying on ahead of the technology train makes sense, you should not over look the importance of good old fashion collateral material. Physical “leave… Read More »

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Top 5 Google Analytics Statistics

We’ve all heard the saying, ’you get what you pay for’, so it’s nice to find something valuable for free.  That’s exactly what you’ll find with Google Analytics, a free tool that provides a host of valuable information about traffic on your website(s).  With the amount of information available, the toughest part is sorting through the… Read More »

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Pay Per Click (PPC) Marketing: The Importance of Your Landing Page

Pay Per Click (PPC) marketing can be an effective way to reach out to an actively ‘listening’ audience that’s searching for your product or service, but it’s important to have a solid foundation for your website before investing in a PPC campaign.  For PPC marketing to be effective, several key steps need to be taken. … Read More »

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Best Practices to Maintain a Healthy Email Marketing List

Maintaining a healthy email distribution list is just as important as the best practices you utilize to create your list (to be discussed in a separate post).  Please note that the following steps work best when used with a email marketing tool like Constant Contact, mail chimp or iContact. Trim the fat – One of the… Read More »

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Now may be the time for an Admin Tool

Promoting your product or service via your website is a fundamental principal that all businesses should adhere to. However, the rapid pace at which your product and/or service evolves makes it more important today that ever to have the ability to tweak your product offering online in order to stay current. The best way to… Read More »

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The Never-ending Project…

Okay… I know you have all been there. You work hard to sell a product / service to a prospect and then the day comes when they finally sign on the dotted line! YES, right?? Well, most of the time. However, you may encounter (from time to time) a project that seemed painless and exciting… Read More »

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Does Your Company Have iPad Envy?

As the world continuously changes, it makes sense for your business to stay ahead of the technology curve – or at least understand where things are going. Currently, the iPad (or tablet) is generating all kinds of buzz… from hospitals to airline pilots, the apps that can be used on the iPad are increasingly becoming… Read More »

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Small Business Tips: Networking Basics

The concept of “networking” is nothing new in the working of business. While the tools we use today may differ from those used in the past, the idea of developing a broad list of contacts, colleagues and clients is as old as business itself and is the cornerstone to any successful organization. However, the age… Read More »

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Customer Service: Responding to Clients

There are many activities that go into providing quality customer service. The first and most basic of these is response time. All small businesses work hard at managing multiple projects however, the ability to respond to a client / prospect in a timely manner is the cornerstone to building your client list. This allows your… Read More »

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