Advertising

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Update Your Collateral Material

Today, most businesses are trying to keep up with the latest online trends and focusing on adapting to the “next big thing” to attract customers to their product or service. While staying on ahead of the technology train makes sense, you should not over look the importance of good old fashion collateral material. Physical “leave… Read More »

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Pay Per Click (PPC) Marketing: The Importance of Your Landing Page

Pay Per Click (PPC) marketing can be an effective way to reach out to an actively ‘listening’ audience that’s searching for your product or service, but it’s important to have a solid foundation for your website before investing in a PPC campaign.  For PPC marketing to be effective, several key steps need to be taken. … Read More »

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The Biggest Benefits of PPC (Pay Per Click) Advertising

Small startup investment You pay for what you get. You only have to pay each time someone actually clicks on your ad, not each time the ad is shown (impressions). Some services may require a small initial fee to set up an account (google AdWords is free). Advertising with limited budgets With PPC, you can limit… Read More »

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Small Business Tips: The Company Newsletter

Here we are in 2011 and it is most likely the case that you have seen a newsletter generated for your benefit. These newsletters show up from all categories of businesses… Legal newsletters, Financial newsletters, Country Club newsletters, Educational newsletter, Health Care newsletter, Government newsletter, Community newsletter, and the list goes on and on! With… Read More »

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Best Brochure Designs

When it comes to collateral materials or leave behind pieces, most companies are most familiar with a basic brochure. However, there are many different ways to create a brochure for your business as they come in all shapes and sizes. So, it is important to understand the differences in brochure designs and identify what your… Read More »

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Small Business Tips: Business Card Basics

Okay, I understand that V-Cards are popular and that no one keeps a rolodex anymore. However, having a business card is still an essential component to your marketing mix of collateral materials. Below are the top reasons for having a business card. 1.)   Brand Awareness With two sided business cards, you will have twice the… Read More »

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Advertising: Promotional Items

Promotional items come in all shapes and sizes. This time of year, many companies look for creative ways to acknowledge and thank their clients by sending them a small gift of appreciation. We have all seen the Corporate Calendar and the Logo Pen. However, there are so many items out there these days that it… Read More »

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Advertising: Newspaper Ads

Newspaper ads come in all shapes and sizes. Recently, we created an ad for a title company, TransCounty Title Agency that was informational in nature. However, there are four things that any newspaper ad should set out to accomplish. 1. Know your audience In this example, the readers of this publication have a general understanding… Read More »

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Direct Mail Basics

As SPAM emails have become more common in the past few years, many clients have gone back to Direct Mail as a useful marketing tool to promote a product or announce a service / event. When we performed a focus group last year, we found that younger demographics actually enjoy reviewing their physical mail more… Read More »

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