Archive for September, 2011

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Update Your Collateral Material

Today, most businesses are trying to keep up with the latest online trends and focusing on adapting to the “next big thing” to attract customers to their product or service. While staying on ahead of the technology train makes sense, you should not over look the importance of good old fashion collateral material. Physical “leave… Read More »

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Top 5 Google Analytics Statistics

We’ve all heard the saying, ’you get what you pay for’, so it’s nice to find something valuable for free.  That’s exactly what you’ll find with Google Analytics, a free tool that provides a host of valuable information about traffic on your website(s).  With the amount of information available, the toughest part is sorting through the… Read More »

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Best Practices to Create an Email Marketing List

In a previous post, we discussed various best practices for maintaining a healthy email marketing list.  Today, we’ll talk about best practices for creating or building you email marketing list.  In creating your list, there are as many “don’t do’s” that are just as (or even more) important than your “to do’s”. Don’t recreate the… Read More »

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