Archive for August, 2011

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Pay Per Click (PPC) Marketing: The Importance of Your Landing Page

Pay Per Click (PPC) marketing can be an effective way to reach out to an actively ‘listening’ audience that’s searching for your product or service, but it’s important to have a solid foundation for your website before investing in a PPC campaign.  For PPC marketing to be effective, several key steps need to be taken. … Read More »

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Best Practices to Maintain a Healthy Email Marketing List

Maintaining a healthy email distribution list is just as important as the best practices you utilize to create your list (to be discussed in a separate post).  Please note that the following steps work best when used with a email marketing tool like Constant Contact, mail chimp or iContact. Trim the fat – One of the… Read More »

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Annual Domain Renewals: Beware of Unsolicited Letters

In the world of business, there are plenty of scams and bad business you need to be aware of.  If you own a website and the domain is registered with your company (or your personal) address, you are likely to receive a letter close to the time of your renewal date informing you that your… Read More »