Archive for April, 2011

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The Biggest Benefits of PPC (Pay Per Click) Advertising

Small startup investment You pay for what you get. You only have to pay each time someone actually clicks on your ad, not each time the ad is shown (impressions). Some services may require a small initial fee to set up an account (google AdWords is free). Advertising with limited budgets With PPC, you can limit… Read More »

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Small Business Tips: Creating a Systematic Process for Resume Reviews

One of the hardest things to do as a small business is find time to recruit new talent for your business.  While staffing companies are an option, the cost of utilizing their services can be equally as difficult to handle in a small firm.  With the number of qualified (and sometimes unqualified) applicants growing, it… Read More »

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Preparing for Your New Website: Part III – Content

Before work begins on your website, it is important to do some pre-work to help make the design / development process more effective and efficient.  After documenting your goals and identifying your technical considerations, the next step in the process is to organize the content to be used in your website. Current Content Inventory If… Read More »

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