Small Business Tips: The Company Newsletter

Here we are in 2011 and it is most likely the case that you have seen a newsletter generated for your benefit. These newsletters show up from all categories of businesses… Legal newsletters, Financial newsletters, Country Club newsletters, Educational newsletter, Health Care newsletter, Government newsletter, Community newsletter, and the list goes on and on! With that said, it is safe to say that your clients are familiar with newsletters as well. So, why don’t you have one?

First off, newsletters are very familiar to the general public and they typically will browse a newsletter that is of interest to them. Furthermore, they are more inclined to read the subsequent newsletter if they perceive some sort of value from the last one that they read. This is why it is important to have a plan or strategy behind your newsletters with the focus on giving your clients and prospects some valuable information that makes them feel like it was worth their time to read it!

There are many types of newsletters but the basic two are the traditional 8.5×22 folded in half to create an 8.5×11 finished piece consisting of four pages. The second type of newsletter is electronic (much like an email blast) with various links driving the audience to information on your website. Both of these styles can be effective and it is up to you to determine which makes most sense to produce. Keep in mind, the traditional newsletter has additional time and cost associated with printing and potentially shipping.

If creating a company newsletter is on your “To-Do List” for 2011, then contact m2 marketing to discuss the best cost-effective solution. We can help you devise the correct strategy that makes sense for you AND your clients / prospects.

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