Small Business Tips: Business Card Basics

Okay, I understand that V-Cards are popular and that no one keeps a rolodex anymore. However, having a business card is still an essential component to your marketing mix of collateral materials. Below are the top reasons for having a business card.

1.)   Brand Awareness
With two sided business cards, you will have twice the space to drive home your brand. This allows you to be creative without being over the top.

2.)   Easy Introductory / Soft Sell
Often times you can meet a potential client in the strangest places. Having a business card on you allows for the person to inquire about your business via your website when they get home.

3.)   Cost Effective
The print cost of business cards is less than a penny per card.

4.)   Serves as Reminder
Business cards can help you, the potential prospect or current client recall the conversation after running into one another in an unscheduled setting. This has lead to more business in my experience.

5.)   Contact Information
Yes, the main reason for the business card is to deliver contact information.

If you would like to learn more about how m2 marketing can help you with your business cards, contact us at 614.794.6226.

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