Best Brochure Designs

When it comes to collateral materials or leave behind pieces, most companies are most familiar with a basic brochure. However, there are many different ways to create a brochure for your business as they come in all shapes and sizes. So, it is important to understand the differences in brochure designs and identify what your ultimate goal is for your company brochure.

1.) Have a Purpose
The first step in understanding what type of brochure you want to create is to identify the overall reason behind having a brochure. Do you want it to be informational only and drive the prospect to contact you? Do you want to promote a special offer? Do you want to differentiate the look of the brochure from others in the market place? Will you be handing these out to warm leads or cold calls? Will you be sending these out in the mail? Will you be displaying them in a high traffic area for people to pick up at their leisure? All of these questions need to be answered before starting the process of creating the most beneficial brochure. These answers will help determine the scope of the brochure project.

2.) Know your Budget
After identifying your purpose for the brochure, you then need to determine what you want to spend on this portion of your collateral materials. As mentioned above, there are multiple styles of brochures and each one carries a different cost associated with it. There are two costs when creating a brochure: design cost and print cost. If you plan on mailing this brochure, then you will need to also factor in envelopes and postage to your equation.

3.) Do Your Homework
Now that you know why you are creating a brochure and what you have to spend… the fun part begins! You should research different industries and pick up as many brochures as you can in order to evaluate what style would work best for your purpose and company. These examples will then help you retrieve estimates from various vendors.

4.) Content Creation
Since you have done your homework, you know which style of brochure is going to fit your budget and you should have an example to begin the process of writing your content. This step is very important and cannot be overlooked. It will help the design process move along more efficiently if you are prepared with the content that you want in the brochure. A good suggestion is to error on the side of too much content as opposed to not enough. You can work with the designer on editing out text which is a much faster process than the other way around.

5.) Design
While basic brochure templates, like Microsoft Publisher, are readily available we strongly suggest that you seek out a professional designer to help you in this area. Programs like publisher are for Lemonade Stands – not professional businesses! The design firm will be more knowledgeable about the print process and can help navigate the design process with additional concepts and ideas that will help make your brochure more effective.

6.) Print & Save Your Files
When you are finished with your brochure design and have sent it off to print, make sure that you request the final files from the design firm. You may be able to utilize elements of the design in other collateral materials in the future and this will save you the time in contacting the design firm requesting a file from two years ago. It also helps speed up the process of re-ordering!

If you would like to learn more about how m2 marketing can help you create the perfect brochure, please visit our website to schedule a free consultation.

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