SEO Basics: Header Tags

In our series of blog entries discussing Search Engine Optimization (SEO), we are discussing a variety of basic tips you should be aware of to set a strong foundation for your SEO strategy.  This entry will focus on using headers within your content to improve your SEO.

What is a Header Tag?
A header tag is the HTML tag used to designate various headers throughout the content of your page.  Like their name, headers serve as the ‘head’ of your content.  They organize and describe the content that follows them to make it easy for users (and search engines) to quickly understand the content on your page.  Because they are typically emphasized on the page (with larger text, bolder fonts, and sometimes different font colors), search engines give the words within headers more ‘weight’ than other content on the page. 

For a visual example of a header, the title of this post is tagged as a header (SEO Basics: Header Tags).

How do I edit a Header Tag?
Header tags are designated by using ‘h’ and giving them an order of prioritization (1 is the most important).  In code, they look something like:

<h1>The most important header would go here</h1>

To learn how to add headers, you may want to reference an HTML tutorial, but if you’re simply editing the contents of existing header tags to optimize the content, simply look for the tags h1, h2, h3… all the way to h6 and edit the content between the opening and closing tags.

Additional Tips:

Tags : , , ,

If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.

One Comment