Consistent Collaterals

Your marketing materials leave behind the image of your business well after the initial meeting is over. That is why it is important to have a consistent look with all of your collateral materials. After you consult a professional designer who assists in your initial collateral designs, make sure you ask to have a “marketing guidelines document” created specifically for your company. This document should detail the font family AND specific colors that were used (PMS, RGB, CMYK) when creating your materials. This document should be delivered to you with the vector artwork of your finished collateral materials. This will allow you to provide this information to a new designer (if needed) and not miss a beat.

Below is just one example of a “marketing guidelines document” produced after the creation of a logo:

Laurels Logo Guidelines

TSL Marketing recently posted a blog that reinforces the importance of consistency in your collateral design, Create Eye-Catching Marketing Collateral.

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