Archive for November, 2010

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SEO Basics: Navigation / Links

In our series of blog entries discussing Search Engine Optimization (SEO), we are discussing a variety of basic tips you should be aware of to set a strong foundation for your SEO strategy.  This entry will focus on using your navigation and links as part of your search optimization strategy. Site Structure Too often, when websites are… Read More »

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Small Business Tips: Banking

As a small business, we aim to create efficiencies where we can. That is why it is important to find the right vendors for everything from Human Resource Management to Payroll. When we first started m2 marketing, we opened up a business checking account at a local branch office and then got back to business… Read More »

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Common Hosting Terms: What You Need to Know

In the wide world of web terminology, sometimes it’s hard to follow all of the jargon.  We’re trying to build a library of posts that help you cut past the extras and get down to the terms you actually need to know to help make decisions (or changes) for your website. We’ve compiled a short… Read More »

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Consistent Collaterals

Your marketing materials leave behind the image of your business well after the initial meeting is over. That is why it is important to have a consistent look with all of your collateral materials. After you consult a professional designer who assists in your initial collateral designs, make sure you ask to have a “marketing… Read More »

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SEO Basics: Header Tags

In our series of blog entries discussing Search Engine Optimization (SEO), we are discussing a variety of basic tips you should be aware of to set a strong foundation for your SEO strategy.  This entry will focus on using headers within your content to improve your SEO. What is a Header Tag? A header tag is the… Read More »

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Advertising: Newspaper Ads

Newspaper ads come in all shapes and sizes. Recently, we created an ad for a title company, TransCounty Title Agency that was informational in nature. However, there are four things that any newspaper ad should set out to accomplish. 1. Know your audience In this example, the readers of this publication have a general understanding… Read More »

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Direct Mail Basics

As SPAM emails have become more common in the past few years, many clients have gone back to Direct Mail as a useful marketing tool to promote a product or announce a service / event. When we performed a focus group last year, we found that younger demographics actually enjoy reviewing their physical mail more… Read More »

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Understanding Google Analytics: Traffic Sources Overview

In the second part of our series: Understanding Google Analytics, we will define and discuss the various statistics available via the Traffic Sources Overview section of Google Analytics. All of this content can be found by researching the support documentation provided on the Google Analytics website. Direct Traffic – Visits from people who clicked a bookmark… Read More »

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