SEO Basics: The Title Tag

Even if you can’t break down the entire google, yahoo or bing algorithms for how they determine overall rank on their respective search engines, you can still learn some of the basics of how to follow best practices for Search Engine Optimization (SEO) on your website.  We’re not guaranteeing that these basics will get you to the #1 rank on google, but the basics we’ll cover in our blog are a sure start to understanding SEO – and will help you build a strong foundation for your SEO strategy.

What is a Title Tag?
A title tag is the HTML tag used to designate, you guessed it, the title of a webpage.  Though it is often missed entirely by the user (and even developers creating the pages), it can be found at the very top left corner of your browser window.  In the example below, the content of the title tag is “HTML title tag” seen next to the Firefox icon in the left-hand corner of the browser.

Title Tag

Example: #1 Rank in google for 'title tag' - http://www.w3schools.com/tags/tag_title.asp

How do I edit a Title Tag?
If you use a WYSIWYG (What You See is What You Get) HTML Editor, simply look for a field toward the top of your screen to edit your title.  If needed, consult the help documentation for your editor.

For those who have access to edit the actual HTML code, the title tag can be found in between the <head> </head> tags toward the top of your code.  The tag will look something similar to:

<title>Your Page Title Here</title>

Simply edit the content in between the <title></title> tags.

What Content Should I Include?
Once you know which places you need to concentrate on, the million dollar question is, ‘what content should I include?’ 

Company Name
In many cases, it’s helpful to have your company (or organization) name in your title tag.  Since the words are ranked in order of importance from beginning to last, you may not want your company/organization name to be the first part of your title tag on every page (though it often makes sense to do this on your home page).

Keywords / Key Phrases
It’s often helpful to determine the content of your actual page before deciding what your title should be since the title should accurately describe (briefly) the content on the page.  Once you’ve determined the content of the page, think about the terms and phrases people may search for to find pages like the one you’re working on. 

Location
If most of your business is local (examples: Therapists, CPAs, Tutors, etc), you may want to also consider including your location in your title. 

Example Strong Page Titles:

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