5 Rules for Designing a Great Logo

BusinessDictionary.com defines a logo as

“a recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. Also called logotype, it is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.”

That’s great, but aren’t there some basic rules when dreaming up this “unique symbol” for your new company? We’re glad you asked.  There are 5 basic rules to utilize when designing a logo. 

  1. Remember that your logo will be used in various formats (print / TV / web / embroidery / etc) and should translate to each of these areas.
  2. Because of Rule #1, you need to be sure your logo can be used in black and white.
  3. Make sure that people can understand your logo.
  4. Think long-term. Logos are meant to stay with a company for years, not weeks!
  5. The more simple your logo is, the better chance you have of following Rule #3 & #4.
     

If you are considering changing your logo or creating one for a new entity, remember these 5 basic rules and your “unique symbol” will soon be a point of pride within your organization.
 
If you are looking for inspiration, Designyourway.net has compiled some of the best logo submissions from early 2010.

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