Archive for October, 2010

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SEO Basics: The Title Tag

Even if you can’t break down the entire google, yahoo or bing algorithms for how they determine overall rank on their respective search engines, you can still learn some of the basics of how to follow best practices for Search Engine Optimization (SEO) on your website.  We’re not guaranteeing that these basics will get you… Read More »

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Understanding Google Analytics: Visitor Overview

Google Analytics provides a wealth of wonderful data that can be used to analyze the traffic on your website.  In order to be able to utilize the information to benefit your marketing efforts (to drive more traffic, increase web sales, etc), you first need to be able to understand the details.  We’ll be providing a… Read More »

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5 Rules for Designing a Great Logo

BusinessDictionary.com defines a logo as “a recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. Also called logotype, it is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of… Read More »

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Outsource your Payroll and Get Back to Business

The best advice we received as a start-up business back in 2005, was to outsource our payroll.  The small cost, the large time savings and the comfort of having experts handle a sometimes complicated process are just three of the many reasons we feel this way. While we recommend outsourcing your payroll, selecting a provider… Read More »

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Commonly Used Printing Terms

If you’ve had a conversation with your printing rep lately, you may have felt a little lost in the terminology.  We spend a lot of time having these conversations for our clients, so these terminology tips may be useful for your next print job. We have compiled a quick list of some of the most… Read More »

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Tracking Web Traffic: Setting up Google Analytics

If you, your business, or your organization has a website, one of the best free tools you can equip yourself with is Google Analytics.  The tool is easy to install and provides a wealth of great information about the traffic (coming and going) on your website.  Contrary to the old ‘hit counters’ with little useful… Read More »

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