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Mobile Marketing & Consumer Trends

International Data Corporation (IDC), a premier global provider of market intelligence and consumer technology markets, predicts that over 1 billion mobile devices will be accessing the internet by the end of 2011 (compared to 1.3 billion PCs). According to Karsten Weide, research vice president of Media and Entertainment at IDC, “soon, more users will access… Read More »

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Update Your Collateral Material

Today, most businesses are trying to keep up with the latest online trends and focusing on adapting to the “next big thing” to attract customers to their product or service. While staying on ahead of the technology train makes sense, you should not over look the importance of good old fashion collateral material. Physical “leave… Read More »

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Top 5 Google Analytics Statistics

We’ve all heard the saying, ’you get what you pay for’, so it’s nice to find something valuable for free.  That’s exactly what you’ll find with Google Analytics, a free tool that provides a host of valuable information about traffic on your website(s).  With the amount of information available, the toughest part is sorting through the… Read More »

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Best Practices to Create an Email Marketing List

In a previous post, we discussed various best practices for maintaining a healthy email marketing list.  Today, we’ll talk about best practices for creating or building you email marketing list.  In creating your list, there are as many “don’t do’s” that are just as (or even more) important than your “to do’s”. Don’t recreate the… Read More »

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Pay Per Click (PPC) Marketing: The Importance of Your Landing Page

Pay Per Click (PPC) marketing can be an effective way to reach out to an actively ‘listening’ audience that’s searching for your product or service, but it’s important to have a solid foundation for your website before investing in a PPC campaign.  For PPC marketing to be effective, several key steps need to be taken. … Read More »

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Best Practices to Maintain a Healthy Email Marketing List

Maintaining a healthy email distribution list is just as important as the best practices you utilize to create your list (to be discussed in a separate post).  Please note that the following steps work best when used with a email marketing tool like Constant Contact, mail chimp or iContact. Trim the fat – One of the… Read More »

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Annual Domain Renewals: Beware of Unsolicited Letters

In the world of business, there are plenty of scams and bad business you need to be aware of.  If you own a website and the domain is registered with your company (or your personal) address, you are likely to receive a letter close to the time of your renewal date informing you that your… Read More »

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Top 5 Reasons to add E-Commerce to your Website

As the web continues to evolve, more and more users (of the web) enjoy having the ability to conduct their transactions online via trusted websites.  These users aren’t the only ones that have to benefit from the convenience of e-commerce – business owners can benfit from allowing their clients / customers to do business with them… Read More »

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Now may be the time for an Admin Tool

Promoting your product or service via your website is a fundamental principal that all businesses should adhere to. However, the rapid pace at which your product and/or service evolves makes it more important today that ever to have the ability to tweak your product offering online in order to stay current. The best way to… Read More »

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The Benefits of Revamping (or Redesigning) your Website

As m2 marketing is in the end-planning stages of redesigning our own website, we’ve approached some of our existing clients about the need for a tuneup on their own website.  With limited marketing budgets, it’s important to understand why you should revamp your website.  In today’s entry, we’ll explore the benefits of doing so. Improved… Read More »

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